In this brilliant and original book; Malcolm Gladwell explains and analyses the 'tipping point'; that magic moment when ideas; trends and social behaviour cross a threshold; tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world; Gladwell explains the fascinating social dynamics that cause rapid change.
'Hip and hopeful; THE TIPPING POINT is like the idea it describes: concise; elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
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