While no single conversation is guaranteed to change the trajectory of a career, a company, a relationship, or a life, any single conversation can.In this revised edition of Fierce Conversations - the bestselling classic guide to getting your message across and getting what you want - master teacher and leader Susan Scott gives you the tools to transform the conversations central to your success, and teaches you how to fiercely and honestly cut through the noise and clutter.
For years, these mantras have been blindly adopted by business leaders everywhere but, as Susan Scott shows, these so-called best practices are ineffectual, cost companies vast sums and drive away the most valuable employees and customers. Yet they are so deeply ingrained in our organisational culture that no one has questioned them, until now. Informed by over a decade of research and work with CEOs and senior executives of the world's leading companies, Susan Scott reveals why these established practices are so wrongheaded and shows you how to spot the signs that you are falling prey to them and why they are adversely affecting your business. She then, in her direct, no-nonsense style, suggests a series of surprising and smart alternatives that you should put in their place.